Each bean is grown under the UTZ certification and Rainforest alliance protocols for sustainability and natural growing practices. No pesticides are ever used on the plants, and they are watered by nature alone. They are hand picked, only when ripe, and wet-processed for drying. This process produces the highest quality dried beans for roasting. It preserves the natural flavors and nutrients while cleaning the beans from the fruit and preventing molding and bitterness. The Caveman team imports the beans and roasts them with a master roaster, who is one of the best in the world. This process — from growth to roast — produces an unbelievably smooth coffee that is never burnt and maintains the best nutrients for the consumer. Caveman routinely tests it’s products for food safety to ensure the highest standards are continually met. In addition to coffee beans, Caveman offers 100% coconut MCT oil (a refined coconut oil), green tea, apparel and brewing products. In 2014, we launched a line of Cold Brew products that currently includes a 22 oz. Cold Brew Concentrate and an 8 oz nitrogen Cold Brew in a can. 


In 2015, we won Intuit’s ‘Small Business Big Game’ competition, which gave us a 30-second commercial spot during the Super Bowl. Since then, our business has grown every day, allowing us to reach more coffee drinkers than ever before. We were the official coffee sponsor of New York Comic Con, we’ve sponsored NASCAR Drivers Ty Dillon and Daniel Hemric, and we’ve had the opportunity to support amazing charities like the Special Olympics with our products. We also continue to release limited edition merchandise such as apparel and mugs to make sure the Death Wish brand fits into every aspect of our community's lives. And now, Death Wish Coffee is on thousands of store shelves — find the store closest to you here

But our efforts go beyond providing the world's strongest coffee. One June 29, 2018, we sent an instant, freeze-dried blend of Death Wish to the International Space Station to fuel the crew of NASA Expedition 56 — turning the world's strongest coffee into the strongest coffee in the galaxy.


Our Story.

Living in an urban environment such as New York City, life can be unpredictable. That's why we love and value high-quality gear that simplifies and supplements our lifestyle so we can meet those challenges head-on. We've meticulously scoured the planet to find what we believe to be the most effective and adaptable selection of gear out there. Why should you compromise when you deserve the best?

Our Focus.

Bred and forged by our life within the streets of New York, we look to products that can last the test of time and have an equal balance of usefulness and design.


We work with brands who create the highest quality products that are made to last. 



Each of our products fills a purpose and is able to be used in a number of different situations.  


It needs to add to your style to elevate it. Gear was made to help simplify life but it can also be a part of who you are and how you express yourself. Life can get complicated. We like simplicity in design and our lifestyle. 

Located in New York City.

We're a small team in the Big Apple and we are all passionate about gear, traveling, and having a good time. Although we are from different backgrounds, we all call New York our home and the world our backyard. 

Are you a writer, traveler, or a nomad? Contact us at 

Connect with us @UrbanCredNY on IG and @UrbanCred on FB. We welcome any thoughts, ideas, and suggestions. #UrbanCred #WhatsYourUrbanCred